
More and more people are looking for fresh and local food sources. But what is local food?
It has many definitions, but simply put, eating local means you enjoy foods that are purchased directly from farmers, fishermen, and other food producers in your community.
Traditionally, when people wanted to know where their food was coming from, they turned to their neighborhood farmers' market to shop local rather than going to the supermarket for frozen and processed foods. . However, e-grocery like 'Fresh to Home' has now made it possible to get the same quality and freshness as a traditional farmer's market without leaving your kitchen.
Launched in the year 2019, 'Fresh to Home' has quickly become a household name in the UAE and offers fresh produce such as poultry, meat, fish, fruits and vegetables, and other ready-to-eat, bakery and pantry products. A preferred choice is for products that are 100 percent clean label—that is, manufactured with few easily identifiable ingredients.
'Fresh to Home' sources its supply from local food producers, cutting out all middlemen, thereby reducing costs and ensuring that food is eaten within 24 hours of being harvested or caught. You can get from the farm to the house or from the beach to the house.
Buying locally from e-grocery like 'Fresh to Home' has many health benefits. Some of which are as follows:
Local food is fresh, delicious and nutritious. For example, fruits and vegetables begin to lose their nutrients as soon as they are picked. If you buy imported, out-of-season fruits and vegetables at the supermarket, they are often picked raw and then artificially ripened in transit, which can adversely affect your health.
Alternatively, with locally grown fruit you can be assured that it has been given plenty of time to ripen, be freshly picked and in season as it doesn't have to travel long distances to reach you. .
You get foods that are safe to consume. When you're buying fresh produce off the grocery shelf, many of them have been in stock for days and contain harmful chemicals that are used to extend their shelf life.
In contrast, all 'Fresh to Home' products are regularly tested in the country's leading labs to ensure that whatever you consume is completely free of all chemicals, antibiotic residues, preservatives and additives. But it is pure. 'Fresh to Home' never extends the shelf life of its products and even offers a money back guarantee on quality and freshness. Additionally, products are always delivered in temperature-controlled vehicles and vacuum packs to ensure the highest level of safety and hygiene.
You can say no to ultra-processed foods, such as frozen pizza and microwave meals, which have low nutritional value and are associated with a higher risk of obesity and other diseases. For example, a 2021 study by the International Agency for Research on Cancer found that high consumption of ultra-processed foods was associated with significantly higher 5-year body weight gain and a higher risk of obesity.
Eat wisely. This isn't some microwavable meal that you quickly grabbed at the nearest convenience store with no idea where the ingredients came from.
In addition to the health benefits of eating local, there are also economic and environmental benefits to this choice. Because there are no middlemen and extensive shipping and packaging costs, local food can be more affordable.
Buying local food helps local food-producing communities thrive and expand, and in turn helps preserve green and open spaces because farmers are less likely to sell their land to developers. is For example, 'Fresh to Home' sources fresh produce from hand-picked local suppliers, with any excess stock donated to charities, so buying from e-grocers has a significant social and economic impact. is
You also help reduce carbon dioxide emissions because the food you buy hasn't traveled long distances. A shorter distribution chain means less environmental waste as well as less food wastage.
So the next time you're grocery shopping, think about all these health and environmental benefits of local produce and how you can add more locally grown foods to your menu.
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